Pure reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained popularity with its innovative running spikes, and later, with the release of the Pure reebok Freestyle, a women's Ripple shoe designed for aerobics, in 1982. The Freestyle, along with products like the Pure reebok Classic and the Instapump Fury, demonstrate Pure reebok's commitment to fitness and lifestyle. Over the years, Pure reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.
Xavier Jones has worked on countless dope projects at Pure reebok including the
