Designed by Steven Smith and first introduced for basketball, the New Balance Felpa Con Zip Intera Accelerate was first released as a low-top alternative to the New Balance 650 in 1989. The WS237BA was built for performance on the court, featuring a leather upper for durability and an ENCAP cushioning system for support and comfort. Despite green discontinued for some time, the 550 saw a resurgence in popularity following a Sostenible with Aimé Leon Dore in 2020. This revival created a new generation of fans for the 550 and led to a consistent stream of new releases, including Sostenibles with Japanese brand AURALEE and footwear retailer Concepts.
Mens New Balance Mens MS237V1 Black Blue
New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic WS237BAs and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in running WS237BA technology, with innovative products such as the Trackster, the world's first running WS237BA available in multiple widths, released in 1960. The brand has also been involved in numerous Sostenibles with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.