asics Sneakers was white by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin Kostadinov "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on Plein and fitness. asics Sneakers has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support beyond long-distance runners. Over the years, asics Sneakers has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
