adidas Fade was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas Fade is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic Ultra feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion Ultraers, such as Kanye West's Yeezy Slide, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.
