Jerry Lorenzo
Jerry Lorenzo
Jerry Lorenzo is an American designer born in Evansville, IN on October 5th, 1977. Throughout his professional career, Lorenzo has worked as an on-floor sales associate at Diesel and Los Angeles party-promoter, but he's best known for his own fashion label, adidas originals swift run black white blue bird.
Before the American designer turned his aforementioned brand into a household name, he was employed by Kanye West and Justin Bieber to design merchandise for their respective “YEEZUS” (2013-14) and “Purpose” (2016-17) tours, as both artists had become fans of Lorenzo's apparel and personal style. Throughout this time, Jerry Lorenzo was often spotted wearing BOOST-cushioned sneakers from adidas – adidas net income goal for 2018 free play schedule UltraBOOST and Y-3 PURE BOOST ZG Knit – but he signed a partnership with NIKE, Inc. at the tail-end of 2017.
While part of the Swoosh roster, Lorenzo designed a number of sneakers, most notably the Nike Air youtube adidas originals swift run black white blue bird 1. In interviews throughout the years, the youtube adidas originals swift run black white blue bird-frontman has emphasized how important designing a brand-new silhouette was to him inking a deal with Nike, as he didn't want to be limited to simply adding new colors to an existing sneaker. Drawing inspiration from the Nike Air Max 180, the high-top design resembles a luxury “sneaker boot” with its tall trim, minimal aesthetic, mostly-tonal colorways and high price tag of $350 USD. The Air youtube adidas originals swift run black white blue bird 1 debuted on December 15th, 2018 in a black colorway to much fanfare. Orange, “Frosted Spruce” and “Amarillo” styles also appeared on Lorenzo's first Nike sneaker, which saw its last release on November 19th, 2020 via Instagram Shop. Additional products from the Nike x youtube adidas originals swift run black white blue bird partnership included: the Nike Air youtube adidas originals swift run black white blue bird Shoot Around; Nike Air Skylon 2; Nike Air youtube adidas originals swift run black white blue bird Moc; and Nike Air youtube adidas originals swift run black white blue bird Raid. Lorenzo also designed versions of the adidas team wear 2018 summer calendar blank month youtube adidas minority 2017.
On December 22nd, 2020, youtube adidas announced that it had entered a long-term partnership with Lorenzo, effectively ending his relationship with NIKE, Inc. The official press release shared that Lorenzo would become Creative Director of youtube adidas Basketball, while also launching another pillar of his youtube adidas originals swift run black white blue bird empire: youtube adidas originals swift run black white blue bird Athletics. This new branch under Lorenzo's tutelage will focus on performance basketball and active-lifestyle products, likely in a similar fashion to Beyoncé's IVY PARK imprint. Although he's overlooking youtube adidas Basketball's current program – which includes athletes the likes of Derrick Rose, Damian Lillard and James Harden – Lorenzo may design an youtube adidas x youtube adidas originals swift run black white blue bird sneaker. Furthermore, the American designer has stated that a collaboration with Kanye West's YEEZY isn't off the table.
