ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano Asics GEL-Nimbus 22 Lite Ανδρικό Παπούτσι για Τρέξιμο.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them Speed a major player with their Brilliant retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC Asics Gel Lyte 5 Sanze TR Meerkat Meerkat Meerkat Marathon Running Shoes Sneakers H816L-2121 ASICS GEL-Terrain Slides ASICS AS003 1173A006 Indigo Blue White 400.
Following collaborations with atmos and Concepts, ASICS is meeting with France’s A.P.C. for a GEL-Kayano 14 collaboration. While neither party has unveiled official information, an...
ASICS deserves all the credit for ushering in the tech runner madness we’re witnessing today. The look characterized by bold overlays, oversized logo placements, and...
Skate imprint MIN-NANO’s star has steadily risen from a beloved local outlet to a more global name; collaborations with FILA and Vans in the past...
The GEL-Kayano 14 is the crown jewel of the ASICS catalog, relishing in demand so extreme that even inline colorways have become difficult to cop...
Truly, where does atmos find the time? It feels like every other week, we’re spotlighting another collab pair coming out of the Japanese streetwear institution,...
The ASICS GEL-Kayano 20 collaborations keep on coming. Following projects by KENZO, Bodega, and HAL Studios, Japanese fashion label Doublet is next in line for...
Updated November 20th, 2024: The HIDDEN NY x ASICS GEL-Venture 6 Shield releases on November 22nd, dropping alongside a full co-branded apparel collection. The online...
atmos truly loves a glow-in-the-dark sneaker. Across their expansive, brand-diverse catalog, luminescent accents are a mainstay, stretching from link-ups in 2013 to ones that landed...
Dime just previewed their forthcoming ASICS collaboration, set to debut at Hypefest this weekend in Hong Kong. It’s been quite some time since the Montreal-based...