Andrew Rizzo Shaquille O’Neal is no stranger to brand endorsements. The NBA Hall of Famer has built a laundry list of relationships with a wide variety of companies throughout his playing and commentary days, few running longer than his 32-year partnership with Pepsi. Now off the heels of All-Star Weekend and an Orlando Magic #32 jersey retirement ceremony, Shaq, Pepsi, and The Shoe Surgeon join forces on a custom pair of Reebok Shaq Attaq’s in honor of the duo’s long standing association.
The exclusive size 22 pair uses a base model straight out of Shaq’s closet, complete with a Pepsi palette of red and blue over a black base. While eyes are first drawn to the Pepsi logo air pump on the tongue, the real intrigue behind this custom presents underfoot. Given ample room for experimentation on a Shaq-sized canvas, The Shoe Surgeon carves out space on the heel for a mini Pepsi can, ready to go at a moment’s notice. This isn’t the first time we’ve seen Shaq Attaq customs of this outside-the-box genre; Shaq famously brought out a sneaker with a phone in it for 2005 All-Star Weekend festivities.
Enjoy detailed images of the honorary design below and don’t be surprised if Shaq, Chuck, and the griffeys of the NBA On TNT crew have some fun with these in the next few weeks.
