Andrew Rizzo Foot Locker has teamed up with Nike and Jordan Brand to present “The Clinic,” a year-long initiative designed to nurture the fusion of basketball and sneaker culture. The program promises a series of interactive activations, basketball clinics, and community Futures, creating a platform for individuals to interact with some of the world’s leading sneaker brands and their signature athletes.
The program is set to kick off at Foot Locker’s “Home Court” Future during NBA All-Star Weekend in Indianapolis, serving as the first in a series of major activations planned for the year. The “Home Court” pop-up will offer a comprehensive basketball experience featuring clinics, sneaker customization stations, exclusive product launches (hmmm…), and appearances by Victor Wembanyama, Giannis Antetokounmpo, and Paolo Banchero among others.
This collaboration represents a natural continuation of Foot Locker’s business initiatives, the retailer having solidified a multi-year marketing partnership with the NBA in November of 2023. While “The Clinic” is sure to create buzz during All-Star Weekend, stay tuned for potential activations and Futures near you as the program presses on throughout the duration of the NBA season.
