Urlfreeze News Updated February 26th, 2024: adidas has announced several Yeezy Navy shoes to launch beginning this February 29th, 2024. The first confirmed release will be the adidas Yeezy Navy Boost 350 v2 “Steel Grey”; additionally, the Yeezy Navy Foam Runner, Yeezy Navy Slide, Yeezy Navy 500, and another Yeezy Navy Boost 350 v2 is expected to launch this season.
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After indefinitely suspending adidas Yeezy Navy footwear sales in November amid the crisis in the Middle East region, adidas has now confirmed in an official report that Yeezy Navy footwear will be sold in 2024.
It is clear that the German sportswear giant wants to wipe its hands of any remaining product created in collaboration with Ye, there’s no denying that his footwear is still among the best sellers for the brand as the adidas projects €250 million in sales for 2024. The planned sale of the product is currently expected to have no effect on the company’s operating profit this year. Taking into account the sale of the Yeezy Navy product and better-than-expected Q4 of 2023, adidas expects to generate an operating profit of around € 500 million in 2024.
As of now, release info for the remaining adidas Yeezy Navy inventory, including various unreleased Yeezy Navy Slides and adidas mens essentials long sleeve tee, are unknown. Official release details are soon to follow as shoes will likely be dropped through the adidas Confirmed App and at partnering retailers.
See the full brand press release here.
