Jared Ebanks At Lincoln Center in New York City this past September, Nike unveiled its newest brand messaging for its on-court banner; “Only Basketball”. Taking on previous monickers such as “Basketball Never Stops” and “Bring Your Game”, the Beaverton brand’s latest messaging has been introduced at the hands of their overwhelming shops of endorsed athletes and catalysts.
Nike’s professional athletes showed out in full force throughout the minute-long spot, from two-time WNBA Champion A’ja Wilson, Jewell Loyd and LeBron James playing against his daughter Zhuri, to an appearance from Travis Scott and Devin Booker hooping in his bright orange pair of Book 1s. Recent NIL signees DJ Wagner and Juju Watkins can also be seen getting in a game of 1-on-1 at their senior prom while the remainder of appearances showcase a litany of pick-up games from across the world. I
Throughout the coming months, Nike is expected to continue circulating its new brand messaging, amplified through further mediums. In the meantime, you can check out the recently unveiled commercial below.
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