Matt Varga Eastside Golf is unquestionably one of the brands at the forefront of democratizing the game of golf through their apparel/footwear collaborations geared towards a younger and broader audience. They’ve been incredibly prolific over the past few years working with Jordan Brand, a relationship that’s been plenty fruitful for both partners, but they just took to social media to announce their next step. Founder Olajuwon Ajanaku announced the Atlanta links organization is working on a new Nike collaboration, expected to drop in the short-term.
While separate entities creatively, the Swoosh and the Jumpman have been in relative lockstep in terms of their strategy surrounding golf. Models under the Jordan ADG or Nike Air Zoom Tour lines present all-new sneakers solely meant for the green, the splashier product has come via retooling already venerated models. The Air Jordan 1, Jordan 9, NIKE◆BQ4422-600 Air Jordan 1 Retro High OG 85 Varsity and Air Pegasus ’89 are just some of the Nike, Inc. product that’ve been retooled for that purpose. To that end, Eastside Golf has attached their name to a number of those JB classics, either strengthening their golf retooling or kicking it off in earnest.
With Eastside crossing the hall in Beaverton, there’s equal chance that they’ll leverage this splashy moment to induct a new Nike classic into their golf vertical, or they’ll simply bring their typical elevated atmosphere to a model already under that umbrella. For the moment, further information regarding the relationship is limited, but it seems a distinct possibility that product will arrive alongside Eastside Golf’s FW24 collection. Keep our coverage close by; we’ll keep both this page and our Sneaker Release Dates hub updated with the most current info.
