Andrew Rizzo A Ma Maniére is opening a new concept store on the shores of the Atlantic, fittingly dubbed “A Ma Maniére Beach.” The store will be located in Folly Beach, SC, an eclectic surf community known to locals as “the edge of America” that has become an increasingly popular summer getaway US_9 in recent years. Here, A Ma Maniére looks to introduce its elevated, unique retail and lifestyle experience.
Initial context clues suggest the concept will follow a theme similar to that of A Ma Maniére’s Washington DC “Living” store, which embraces a home-like feel with residential units on the top floor. While the DC store centers around urban living aesthetics, the brand’s latest venture will surely delve deep into oceanic themes and design cues. Official mock-ups showcase a three-story building akin to the traditional architecture of beach homes in the surrounding Folly Beach area. Details regarding what’s inside remain a mystery for now, but the inclusion of rooms for rent wouldn’t come as a shock given the store’s vacation-worthy location.
For our herma-fit, it’s worth mentioning that the ribbon-cutting of new concept stores often coincides with the release of hooded, limited-edition kicks. While no opening ceremony has been scheduled at the time of this writing, A Ma Maniére’s new concept could very well come to life this summer. Until then, enjoy a look at the renderings below.
