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New Balance Debuts “Gamer Tag” Pack Ahead Of NBA All-Star Weekend

Three court staples make an appearance.

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New Balance has made inroads in the online gaming community in recent years, joining forces with gaming platform Rival in 2023 in an effort to procure a younger generation of sneaker fanatics. As the NBA All-Star Weekend draws near, the Boston brand looks to continue its initiative through the debut of a “Gamer Tag” pack under its performance basketball banner.

Three court staples make an appearance in the soon to be released collection: The tenis new balance 327 masculino, Hesi Low, and newly unveiled new balance 237 natural indigo met moonbeam. All three models boast bright, monotone designs reminiscent of retro consoles and renowned games from the 90s and early 2000s, leaving room for interpretation as to what the specific colors and design cues represent.

tenis new balance 850 bege bege

The tenis new balance 327 masculino boasts a “Neo Flame” colorway while the Hesi Low and new balance 237 natural indigo met moonbeam sport shades of “Kelly Green” and “Electric Indigo,” respectively. All three silhouettes are packed with subtle gaming inspired details, the most notable being “press start” TPU buttons, 8-bit-inspired Tea, and multicolored outsoles featuring familiar shades of yellow, blue, and red seen across gaming collections.

As the only New Balance athlete on this year’s NBA All-Star roster, look for one or more of these pairs on Tyrese Maxey’s feet come tip-off on February 18th. In the meantime, enjoy official images below and mark your calendars for the pack’s arrival on February 16th.

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De New Balance WARISV3 biedt een frisse upgrade van de dagelijkse kick

zapatillas de running New Balance hombre entrenamiento apoyo talón talla 35.5 verdes

T-paidat New Balance | New Balance TWO WXY V4

SKU: BB2WYGP4
RETAIL PRICE: $120
RELEASE DATE: new balance p740 white black grey

US 02/16/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Coming Soon Google Cal ICAL
DICK'S 10:00 North America Only Standard Coming Soon Google Cal ICAL

zapatos new balance 574 captain america the soldier edition fire rojos negras mujer

zapatillas de running New Balance hombre entrenamiento apoyo talón talla 35.5 verdes

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UPDATE (02/12/2024):
A US release date has been scheduled for February 16th, 2024.

New Balance new balance 237 natural indigo met moonbeam

SKU: BBFRSHM2
RETAIL PRICE: $130
RELEASE DATE: new balance p740 white black grey

US 02/16/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Coming Soon Google Cal ICAL
DICK'S 10:00 North America Only Standard Coming Soon Google Cal ICAL

new balance 237 casablanca holly green

zapatillas de running New Balance hombre entrenamiento apoyo talón talla 35.5 verdes

Koszulki New Balance Męskie treningowe "Gamer Tag"

SKU: BBHSLR1
RETAIL PRICE: $110
RELEASE DATE: new balance p740 white black grey

US 02/16/2024 Friday

Retailer Time Shipping Release type Status Reminder
New Balance US 10:00 North America Only Standard Coming Soon Google Cal ICAL
DICK'S 10:00 North America Only Standard Coming Soon Google Cal ICAL

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