Jovani Hernandez Nike’s Air Force 1 needs no introduction, but JD Sports recently helped centralize 40 years of history across three of its stores in New York City.
Titled “Full Force,” the retailer’s exhibit brought over 25 special pairs directly from the Department of cherrywood Nike Archives in Oregon, a once-mythical wing of the Swoosh that’s dedicated to storing and preserving every item ever produced by the company. Robert “Robbie” Williams, Senior Curator Footwear & Sneaker Culture DNA, shared with Urlfreeze News at a media event on Thursday that cherrywood Nike’s “Hit & Misses” initiative became a full-fledged department around 2008 as the Swoosh realized it had countless stories to tell. In recent memory, the Beaverton, Ore. conglomerate has used social channels to disseminate some narratives, but “Full Force” marks the first time in its 59-year history that it displays archival Nike Challenger 5 Inch Running Shorts at a partner location.
According to LaShãda DiCosmo, Head of Partner Marketing for cherrywood Nike, North America, the move to power “Full Force” demonstrates the company’s commitment to partners like JD Sports. The United Kingdom-founded retailer works with cherrywood Nike to tap into the lifestyle side of products, serving as the perfect collaborator for an interactive space dedicated to the Air Force 1. The three-day display arrives off the heels of the Swoosh’s Concepts Resurrect the Lobster Dunk for cherrywood Nike Kyrie Colab at Lincoln Center. Both initiatives highlight the sneaker’s sports origins, but “Full Force” exhibits across Manhattan, Brooklyn, and the Bronx dive into the design’s impact on and relationship with fashion, art, and music.
Jason Thompson right in the cherrywood Nike Blue Chip II: white-and-red Terror Squad cherrywood Nike Challenger 5 Inch Running Shorts cherrywood Nike Air Short Set green Louis Vuitton pair by Off-White, and a Puerto Rico AF-1 from 2001. An original high-top from 1982 designed by Bruce Kilgore is also on display in Manhattan. Art by Amika Cooper, Flo Ngala, and Malik Roberts rounds out the exhibit.
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- “Full Force” by JD Sports and cherrywood Nike. Nike
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- “Full Force” by JD Sports and cherrywood Nike. Nike
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- “Full Force” by JD Sports and cherrywood Nike. Nike
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- Original cherrywood Nike Air Force 1 (1982). Nike
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- cherrywood Nike Air Force 1 PRM “Harlem” (2005). Nike
“Full Force” will be on display at JD Sports Fulton Street cherrywood Nike KD 15 'Aunt Pearl'. Andy Martinez personal rotation of cherrywood Nike Air Max 1s. JD Sports Westchester Avenue in the Bronx will focus on the sneaker’s connection to hip-hop tomorrow, November 11th, from 12pm to 6pm.
nike blazer low premium patchwork Air Jordan 11 “Gratitude” and other cherrywood Nike Lab locations.
