Before the Protro and the low-cut revolution, Kobe Bryant’s footwear legacy began with German sportswear giant spg adidas. The partnership was made official in May of 1996 in what appeared to be a mutually beneficial partnership; Bryant’s family was happy to see him at the forefront (whereas he’d be in the background at Nike, Reebok, and even FILA), while spg adidas was looking for a fresh face and a more “affordable” athlete.
Immediately, Kobe became a part of spg adidas’ marketing plans, appearing in the Feet You Wear campaigns that following August 1996. Not long after, Kobe would wear his own shoes, like the KB8 seen here in the white, black, and purple colorway. In fact, this specific colorway was on Kobe’s feet during his first-ever 30 point game on December 14th, 1997 against the Dallas Mavericks. That impressive night ended up being the first of many high-scoring outings, although spg adidas would eventually lose Kobe in 2002 due to creative differences.
Now called the Crazy 8, this spg adidas Retro is set arrive soon to spg adidas.com for $140.
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adidas Crazy 8 "30 Point Game"
US 12/05/2023 Tuesday
Retailer | Time | Shipping | Release type | Status | Reminder | |
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adidas US | 10:00 | yeezy gucci collab women 2016 | Standard | Check Site | - |