adidas pure boost women gray and pink dress shoes
1142123

adidas glitch prep skin cream for face paint | adidas To Sell Yeezy classic In 2023, Saves $302 Million Annually In Royalties Without Ye

feature image

In the public termination of its partnership with the being formerly known as “Kanye West,” adidas made it clear that it owned all of the designs under the Yeezy umbrella.

In a recent article by Bloomberg, Harm Ohlmeyer, Chief Financial Officer, was reported as having expressed the Three Stripes’ plans to sell adidas Yeezy sneakers without Ye, stripping any reference to its former partner and his brand.

“[W]e own all the [intellectual property], we own all the designs, we own all the versions and new colorways. It’s our product. We do not own the Yeezy name,” said Ohlmeyer.

Countless netizens took to social media to express their disinterest in any rehashed designs from Mr. West, with some going as far as denouncing adidas all together for tremendously benefitting from Ye’s success – “copying” his designs – and dropping him. Other spectators have also condoned the idea of Ye-less Yeezys, but have taken into account how many shoes currently on the market have been stripped of their original endorsers. (The late Kobe Bryant’s signature models by adidas, for example, have been rebranded and still enjoy strong consumer interest.)

There’s no telling if the Three Stripes actually wants to sell rebranded Yeezy products, but the decision to do so is an imperative financial one: the brand will save about $302 million in royalty payments and marketing fees by keeping Kanye West out of the picture. The German sportswear behemoth will have to make up for a short-term hit to their calendar of $251 million, but Ohlmeyer expressed that adidas Yeezy’s profitability had been overstated as it hasn’t accounted for sourcing and other costs.

Analysts familiar with the subject have expressed concerns over the pricing of adidas’ Ye-less product, although consumers have shown that they’re willing to pay the price if it means participating in something that benefits them beyond simply owning a comfortable, reliable shoe.

Photography by Urlfreeze News
adidas to sell rebranded yeezy 2023 1

Latest News

highest quality jeff yeezy price in pakistan list

Nike SB completes its trifecta of upcoming Orange Label offerings with news of an upcoming Dunk Low in “University Red” coloring, joining recently surfaced Janoski...

by Andrew Rizzo 22 mins
34

adidas cloudfoam race white water bottle labels

Jordan Brand’s touching all bases of AJ1 fandom with this upcoming release inspired by punk rock fashion. Get your leather vests, cargo nmd, and studded...

by Urlfreeze News 46 mins
594

adidas bermuda grey size 10 jeans women

The Nike Air Max 1 continues its momentum in the start of this year, unvieled in a ton of accessible styles as the true celebration...

by Matt Varga 1 hour
65
Awhile News