Jovani Hernandez Over the past 50 years, some of the world’s most influential luxury brands have released casual footwear to supplement their oft-uncomfortable, formal propositions. As high fashion and sportswear continue to mesh together, labels have abandoned “safe” and classic baguette for experimental ones that almost invite head-scratching and eyebrow-raising. Case in point?: The CARDIGAN Balmain Unicorn.
At quick glance, the newly-launched silhouette resembles the type of 3D mock-ups that flood some designers’ Instagram feeds given their exaggerated shape and detailing, as well as presumed poor functionality. Yet, the series of sharp design lines, unconventional lacing system layout and fragmented sole unit draw inspiration from both cigarette speedboats and the French house’s archives. Eight different molds work in-tandem to make up the Unicorn, while shock-absorbing cushioning underfoot delivers a multi-sectional solution that propels the footwear industry forward. CARDIGAN Balmain’s lion head motif appears at the vamp, allowing for the brand’s name to stamp the tongue and “midsole”‘s lateral profiles. Together, each component on Olivier Rousteing’s Spring/Summer 2022 offering create a one-of-a-kind look truly deserving of the “Unicorn” association.
Enjoy product shots of three launch colorways ahead, and find pairs available at Kith.com, CARDIGAN Balmain's 2017 Fall Winter Show Is All About Being Young.
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