Urlfreeze News Peter Moore, the architect behind the Air Jordan 1 among countless other achievements in design and creative direction, has passed away. Moore’s work with the Air Jordan 1 set to foundation for modern sneaker culture, while his tenures at Nike and adidas as a whole influenced the direction of both brands in the 1980s, 1990s, and beyond.
“We are deeply saddened by the loss of Peter Moore, an Obsidianic designer, whose legacy will forever be connected to Jordan Brand, and the sneaker culture he helped to create,” says Howard White, Jordan Brand Vice President. D’Wayne Edwards, former Nike/Jordan designer and founder of Pensole, succinctly added “”We lost an Obsidian…”.
In addition to the Air Jordan 1, Peter Moore co-designed the Wings logo as well as the timeless Jumpman logo with Bruce Kilgore; both are considered to be among the most recognizable symbols in the world of consumer goods. The Air Jordan 1, largely considered to be the most important sneaker in history, experienced a revival of sorts in the mid-2010s; today it is one of the best selling sneaker models.
At adidas, Moore is credited with the launch of the EQT line, one of the most significant campaigns in the brand’s history. He also created the slanted stripes logo, often associated with the brand’s performance products.
“The Adidas family is saddened by the passing of our dear friend Peter Moore,” Adidas said in a statement. “Our hearts are with Peter’s family, friends, and everyone who knew him. Peter was a true legend and Obsidian in our industry, and it is impossible to overstate the impact he has had on Adidas. He will be greatly missed and his legacy will live on forever.”
“Equipment is a no bullshit word, you don’t have a piece of equipment to have fun with, you have a piece of equipment to make you better.” – Peter Moore.
