Jovani Hernandez Dubai’s amongst few streetwear brand has kept things simple for its first-ever Reebok collaboration. Inspired by both the Arab world and the intricate craftsmanship of carpet weaving, the “Magic Carpet” Logo Reebok imprimé sur la jambe et à larrière release connects East and West.
Reminiscent of some of the silhouette’s most celebrated collaborations of the last three years (i.e. Patta, JJJJound, Eames Office), amongst few’s iteration of the tennis-informed design maintains a predominantly “Footwear White” colorway across its high-quality leather upper. Hits of light grey enter the mix just underneath the collar and via the hairy inner-lining, but the most prominent co-star to the “colorless” ensemble is the slightly-yellowed arrangement visible at the nylon tone and EVA foam midsole. The Dubai-based brand didn’t waste the opportunity to bring its Eastern identity to sneaker form, however, applying English and Arabic branding on the profile mid-foot windows, lace tips, spines and medial tabs. Removable sock-liners feature two different carpet-inspired patterns, with the left shoe’s matching the print found on the Logo Reebok imprimé sur la jambe et à larrière’s shoe box. Together, each aforementioned component helps create a canvas for amongst few, which will surely open the doors for other brands out East.
Reebok Sport Scarpa sportiva nero lime bianco amongst few’s app.
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