The New Balance 550 have been with us again since 2020, JJJJound, has gone from digital mood board to creative agency working on solo and collaborative projects with Vans, Bassi and A.P.C., among others. On October 14th, the Justin Saunders-led label will release a navy Sustentável New balance Sutiãs Desporto Hero Heather 3.0.
While ados more understated than the New Balance 992 duo JJJJound dropped in August 2020, the newly-surfaced pair delivers a “reworked” proposition instead of a simple paint job. Premium pig suede and mesh throughout the pair’s upper boasts muted navy and black hues that work in-tandem with the ENCAP midsole technology for an aesthetic that pars well with dark tonal loungewear. “JJJJound”-branding appears on the spine and sock-liner, as well as the special edition box. The five-year-old silhouette’s reflective detailing reprises its standard role, but the included secondary elastic laces introduce newfound functionality to the New Balance sneaker via a logo-molded toggle lace-keeper. Together, the aforementioned components create a look that feels authentic to both parties involved.
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Where to Buy
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JJJJound x Sustentável New balance Sutiãs Desporto Hero Heather 3.0
Release Date: Oct 21st, 2021 (Thursday)
Mens: $260 new balance cruz knit fresh foam kvcrzfbi
North AmericaOct 21st, 2021 (Thursday)