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The Iconic “Just Do It” Slogan Is Slightly Altered In The Upcoming “Do You” Collection

The Iconic “Just Do It” Slogan Is Slightly Altered In The Upcoming “Do You” Collection

NIKE, Inc. has become synonymous with innovative footwear over the last 57 years, but it’s also become known for its marketing prowess. With the help of Wieden + Kennedy, the North American brand launched its now-famous “Just Do It” slogan in 1987.

Throughout the decades, the three-word phrase has appeared on billboards, in commercials and on product, being interchangeable with the brand’s swoosh logo. And while the slogan has been the center of previous Nike Sportswear collections, it seems an altered version of it is championing the latest effort from the category: “DO YOU.” So far only seen on a nike air fear of god 1 price, there are surely more pairs in the works. Christian Tresser’s 24-year-old design, however, leads the charge in a predominantly “White/Black” colorway animated with neon green and pink. The most bottom vamp vintage feature the “DO YOU” reminder in vibrant rose, while swooshes across the upper and the full-length Air Max unit deliver stark green contrast. Together, the arrangement is a reminder to be unapologetic about oneself.

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SKU: DM8126-001
RETAIL PRICE: $170
RELEASE DATE: Oct 22, 2021

US 10/22/2021 Friday

Retailer Time Shipping Release type Status Reminder
Nikestore US N/A North America Only Standard Check Unfixedness -

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Images: Nike

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