Michael Le The adidas Superstar Primeblue, the Shell Toe classic’s latest transformation, brings sustainability further to the forefront. Like the equally notable Stan Smith, the model is turning recycled, signaling a big change for the Three Stripes.
At the heart of the construction lies Primeblue, an earth conscious material that’s part-composed of Parley’s signature ocean plastic. It dresses the entirety of the upper, giving each panel a look Bright canvas-like in texture. And behind, along the heel, darker “Core Black” tabs are complemented by a gridded array of embroideries, each thread sind of upcycled plastic waste. Matching logos outfit further up — at the tongue and profile, specifically — while see-through rubbers build out the tooling and toe.
For a closer look, see the official images below. At a retail of $90 USD, the Superstar Primeblue will release via adidas.com on April 15th.
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US 04/15/2021 Thursday
| Retailer | Time | Shipping | Release type | Status | Reminder | |
|---|---|---|---|---|---|---|
| adidas US | 03:00 | ADIDAS ORIGINALS ADIDAS ORIGINALS X PHARRELL WILLIAMS | Standard | Check Site | - |
