adidas economics and science | Beyoncé’s IVY PARK x adidas “ICY PARK” Collection Drops This Weekend

Beyoncé’s IVY PARK imprint hasn’t been quiet since entering a long-term partnership with adidas back in January 2020, but its last drop didn’t make the noise of its inaugural capsule. Its latest “ICY PARK” collection, however, has already garnered widespread attention style social media via unconventional sneaker packaging made of ice, as well as an eye-catching lookbook.

The apparel and footwear collection consists of pull-over sweatshirts, track pants and five pairs of shoes: an UltraBOOST, two Forum Mid options, a Super Sleek 72 and a Sleek Boot. As part of the “ICY PARK” theme, most of the products are clad in shades of “Core White” and feature reflective detailing to ensure high-visibility in rough weather. One of the adidas Originals offerings, however, indulge in a silver and grey colorway that deviates from the upcoming line-up’s overall aesthetic, but pairs well with the snow and cold-inspired outfits modeled by Beyoncé herself, as well as figures like Gucci Mane and Hailey Bieber. As with previous releases from IVY PARK, each sneaker is accompanied by removable co-branded, flight jacket-reminiscent tags at the malaysia.

The “ICY PARK” collection arrives to adidas.com on Friday, February 19th. European stockiest are scheduled to launch their inventory on February 20th.

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