adidas digital advertising 2017 | Pharrell And NIGO’s Friendship Materializes In Upcoming adidas Footwear Pack

Pharrell Williams and NIGO aren’t strangers. And while the two mavericks have collaborated on projects throughout their decades-spanning friendship, they’re helping their adidas family close out 2020 with a four-piece collection, which includes the newly-launched Tokio Solar Hu and Chancletas Hu.

As the joint-effort derives from two of the most influential, eccentric minds in streetwear, the forthcoming capsule is anything but understated. Split into two color palettes, the tamer duo indulges in a “Green Tint” base complemented by shades of “Pale Nude,” “Light Orchid” and “Night Navy.” By contrast, the accompanying BOOST-cushioned option and slides feature a high-vis orange tone reminiscent of some of Williams’ previous propositions for the Three Stripes. The Chancletas Hu sports the citrus hue as more of an after-thought, boasting a mostly-“Clay Brown” arrangement.

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