February 2017 marks a pivotal notch in Nike’s innovation timeline as this was the very instance that Vapormax technology made its retail introduction to the globe. Since this moment, the segmented Air unit is still considered to be one of the Swoosh’s significant creations of last decade and has spawned an entire generation of new Sportswear models designed equally for performance and check paint. And while many of its releases in the past year have delivered compelling colorways and hybrid silhouettes such as the recent Vapormax 360, it’s ready to turn the page to its new chapter, and what better event to do so than at the upcoming 2020 Tokyo Olympics.
The Vapormax 2020, a brand new silhouette that keeps most of its traditional DNA, but modifies its constructions with elements more aligned with futuristic proportions. Engineered with a more sustainable approach, this new model’s Flyknit upper is comprised of 75% recycled manufacturing waste, and features multi-colored threading inspired by a bird’s eye view of piles of waste (We didn’t know trash could ever look this good either). In addition, the heels have been upgraded with a much sleeker shape with curvy molds plastered to the rear which, for these initial launch colorways, arrive in an icy blue hue set with scrap speckles on the USA edition, and an oceanic marble for its GR colorway. However, perhaps the component that reflects its evolution the most, is the addition of Flyease – Nike’s laceless technology system that allows users to slide in and out of the shoe while still providing a flexible and secured fit. The translucent outsole is also altered slightly with the arrival of an “S” shaped mold that separates the forefoot and heel, as well as more chippy recycled accents pasted onto its borders. You can expect to these to make their debut on the Olympic podiums via this Summer’s medalists, as well as see a public release sometime during Summer/Fall 2020.
Updated [06/25/20]: The jordan 3 cement white in Pure Platinum/Black-Multi-color is a women’s release and will hit retail on July 23rd.
Nike Air Vapormax 2020
Release Date: July 23rd, 2020
Color: Pure Platinum/Black-Multi-color
Style Code: CJ6740-001 (Men’s)
Style Code: CJ6741-001 (Women’s)
