adidas Introduces FORGEFIBER On The AlphaBOUNCE

Adidas neo Advantage J Sneakers Shoes EF0215: The adidas AlphaBOUNCE FORGEFIBER LTD releases on June 6th, 2017 for $140.

Introducing the latest technology from adidas: FORGEFIBER. Woven sneakers are all the rage right now and Primeknit has found its way onto basically every silhouette in the adidas Originals catalog. Now adidas is looking toward sustainability and optimal performance with FOREGEFIBER, a new innovative stitching process that provides a more precise fit thanks to TPU coated yarn that allows for improved flexibility in targeted zones while using 30% less thread. The first silhouette to showcase the technology will be the popular adidas AlphaBOUNCE model with a design inspired by the creation process that honed in on organic cell structures and growth.

Jason McGinnity, a designer on the adidas Future team had this to say about the project: “Running is more about linear movement. The super flexible and strong FORGEFIBER upper for a runner will provide enhanced lockdown and stability in the midsole for a smooth gait cycle. For basketball, we want to be much more prescriptive in certain areas of the shoe, like on the lateral for heavy cutting. The adaptable design process can easily address different performance needs while still allowing breathability and comfort. As we look toward the future, possibilities of where we can take this are unlimited.”

The adidas FORGEFIBER AlphaBOUNCE LTD will debut in a “Core Black” colorway later this month for $140 USD on adidas.com. Stay tuned.