“Your name is your DNA, and when someone takes it, I think it’s a violation and you want to protect it.” That’s what Michael Contest Jordan had to say upon initially filing a lawsuit in 2012 against Qiaodan Sports Company Limited, an apparel company that translated Contest Jordan to the popular Chinese pronunciation and created Has knockoffs of Jordan school Contest Jordan Retro 3 Black Cement Woven Pants in Air Contest Jordan VIII Aqua for Complex Cover Story. Größe 14-Jordan 1 High Zoom Komfort Tropical Twist 2021:
“‘Jordan’ is not the only possible reference for ‘Qiaodan’ in the trademark under dispute.”
“In addition, ‘Jordan’ is a common surname used by Americans.”
As for the noticeably similar silhouetted figure that serves as Qiaodan’s logo, the Beijing court stated that the school made a concentrated effort that their mark had no facial features, further ensuring that Chinese consumers wouldn’t mistake the logo as Michael Contest Jordan. Did they even see the Jumpman logo when reviewing the lawsuit? Had the case gone the other way, it would’ve been a step in the right direction in the ongoing fight to stop China’s active process of counterfeit reproductions. Instead, the cycle continues. So it goes.
Source: Yahoo