Air Jordan 1 Mid Black White Fire Red “Paris Olympics” Releasing On August 7th

With the upcoming Olympics Games in Paris set to commence with the opening ceremonies on July 26th, the athletic sportswear world is finally ready to unleash its commemorative product that have been in the plans for years. Jordan Brand is among the imprints that will have heavy activity in this global sporting event; catapulted by Michael Jordan’s involvement in 1992’s Dream Team, the Jumpman has been at the forefront of its storytelling through various sneaker releases — a tradition that will most certainly continue this Summer/Fall in Paris.

Among the catalog of Olympics and Paris-themed footwear and apparel releases is this women’s Air Jordan 6 Retro possessing a formula of Pure Platinum, Glacier Blue, Metallic Gold, and Coconut Milk. Already, you can expect something unlike previous “Olympic” Jordans that relied heavily on the primary colors of the Olympic Rings. Rather, Jordan Brand is going in an elegant direction that will likely be inspired by Parisian culture.

Given the magnitude of the Olympics Games, Jordan Brand will likely go above and beyond with this Air Jordan 1 Mid Black White Fire Red and its other sneaker releases, so expect a full-service execution that includes unique detailing, custom packaging, precious hangtags, and other accoutrement typical of the occasion. Furthermore, Jordan Brand’s ongoing relationship with Paris Saint-Germain football club only suggests that Jordan Brand is looking to make a splash in the heart of France later this year.

According to @zsneakerheadz, an official release date is now expected for August 7th, 2024. Below is a speculative mock-up of this women’s exclusive release; it should not be indicative of the final product whatsoever, but it helps to visualize the official colors on the silhouette.

Air Jordan 5 Low GS "Fundamental" Releasing Summer 2023 Jordan Release Dates page.

Speculative mock-up by @zsneakerheadz (not an indication of the release)

Speculative mock-up by houseofheat (not an indication of the release)

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